PFAS chemicals—often dubbed “forever chemicals”—have been raising concerns among scientists and regulators due to their extreme persistence and potential health hazards. Now, with the EU PFAS restriction proposal moving to a more advanced stage, the European Union is poised to tackle one of the most comprehensive chemical bans in its regulatory history. But what does this proposal mean for industries, particularly the cosmetics and chemical sectors, across the EU and beyond?
Understanding the EU PFAS Restriction Proposal
In January 2023, the European Chemicals Agency (ECHA) published the initial draft of the EU PFAS restriction proposal, targeting a wide range of per- and polyfluoroalkyl substances. In February 2024, ECHA issued an updated version, refining the scope, timelines, and exemptions based on stakeholder input and scientific assessments.
PFAS are synthetic chemicals found in thousands of everyday products, from food packaging to waterproof clothing and cosmetics. Due to their strong carbon-fluorine bonds, they are resistant to degradation—earning the nickname “forever chemicals.”
The updated EU PFAS restriction proposal represents a significant regulatory shift meant to reduce emissions, safeguard health, and enforce environmental protection across Europe.
Scope of the Restriction
The revised EU PFAS restriction proposal encompasses more than 10,000 substances, making it one of the most extensive chemical restrictions ever proposed globally. These substances are being grouped for restriction under REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals) legislation.
- Cosmetics products that contain PFAS for water-resistance or smooth application
- Food contact materials and packaging
- Industrial coatings and firefighting foams
Impact on the Cosmetics Industry
One of the major sectors impacted by the EU PFAS restriction proposal is the cosmetics industry. PFAS substances have been used for a range of cosmetic benefits, including smooth texture, long wear, and water resistance. However, their toxicological concerns have led to mounting pressure from both regulators and consumers to eliminate them from beauty products.
Compliance Challenges
Compliance with the updated restriction proposal will require reformulation, validation, and testing processes. Many cosmetic companies will need to rely on expert services to ensure that their ingredients and end products meet evolving EU regulatory standards.
To support this transition, companies can benefit from specialized cosmetic testing and compliance services that verify the absence of PFAS and other restricted substances. This approach not only protects brand integrity but mitigates potential liabilities once the restriction takes full effect.
Transition Periods and Exemptions
Notably, the EU PFAS restriction proposal includes nuanced transition periods and exemptions. For instance, some uses of PFAS in cosmetics may be given a longer timeline (up to 12 years) for adaptation if no safe and effective alternatives currently exist.
However, these exemptions are neither broad nor open-ended. They require strong scientific justifications, thorough impact assessments, and commitment to developing alternatives. Companies should begin adaptation processes immediately to avoid regulatory risks.
Environmental and Public Health Benefit
The EU PFAS restriction proposal is not just about industry regulation—it’s about considerable long-term benefits for public health and the environment.
Health Risks Associated with PFAS
PFAS exposure has been linked to a variety of serious health issues, including:
- Liver damage and immune system disruption
- Hormonal imbalances and thyroid dysfunction
- Developmental effects in children
- Increased risk of certain cancers
Because these substances are bioaccumulative, they remain in human tissue and the environment for years, compounding the risks over time.
Environmental Persistence
PFAS do not degrade easily in natural conditions. They contaminate drinking water, soil, and wildlife, often migrating considerable distances from the original point of use or disposal. The EU’s action plan includes steps to prevent such contamination and prioritize alternatives that align with sustainability goals under the European Green Deal.
A recent announcement by ECHA underscores the urgency of restricting PFAS due to their persistent environmental footprint and potential toxicity.
Strategic Recommendations for Industry Stakeholders
Adapting to the EU PFAS restriction proposal will not be simple or swift. It requires industry-wide collaboration, strategic R&D investment, and proactive risk management.
Immediate Action Items
- Audit Ingredient Lists: Review existing product formulas for PFAS-related components and assess alternative formulations.
- Partner with Compliance Experts: Leverage professional services to monitor legal updates, documentation, and product transparency.
- Transparency in Labeling: In response to consumer demand, brands should clearly communicate “PFAS-free” claims where applicable.
For companies looking to ensure long-term compliance, the use of a Responsible Person for Cosmetics under EU and UK law can act as a regulatory safeguard and strategic advisor.
Long-Term Considerations
Industries must not only prepare for compliance with the current scope of the EU PFAS restriction proposal but also position themselves to adapt to future changes. As scientific understanding evolves, regulation can tighten further, meaning that sustainable innovation and diligent R&D will remain central to business continuity.
Global Implications of the EU PFAS Ban
This proposed restriction sets a new benchmark. Although it’s an EU regulation, its ripple effects are being strongly felt worldwide.
Beyond Europe
Many non-EU producers who export to the bloc will also need to align with the new rules. This global push for safer chemistry mirrors similar movements in the U.S., Canada, and Asia.
As such, brands and manufacturers with international portfolios must globally harmonize their chemical management practices. Staying updated on the EU PFAS restriction proposal can serve as both a regulatory requirement and a competitive advantage for forward-thinking companies.
Consumer Response and Industry Trends
Transparency, safety, and sustainability have become critical to customers. The EU PFAS restriction proposal reflects this societal trend. Today’s consumers are more educated and environmentally conscious than ever before.
Companies that act early to reformulate and market PFAS-free products are likely to gain brand trust and market share. Aligning with new consumer expectations is also essential to remain credible in a competitive marketplace driven by ethical branding.
To stay on top of changing regulations and consumer preferences, check out our recent insights on trends in cosmetics industry and regulations for 2025.
Conclusion
The updated EU PFAS restriction proposal is a decisive step toward eliminating harmful “forever chemicals” from the European economy. Its ripple effects will impact global supply chains and reshape the regulatory landscape for years. Whether you’re a product developer, regulatory officer, or business executive, the time to prepare is now.
Adapt early, reformulate smart, and stay compliant with EU PFAS restriction rules for sustainable business success.